2022 Year in Review

For Tellie, 2022 was a year of growth and connection. As we dive head first into 2023, we wanted to take a moment to thank you for coming along this journey with us and celebrate a few highlights from 2022. Let’s dig in!

For Tellie, 2022 was a year of growth and connection. As we dive head first into 2023, we wanted to take a moment to thank you for coming along this journey with us and celebrate a few highlights from 2022. Let’s dig in!

Our amazing COMMUNITY


This year we had the opportunity to learn and grow with some amazing talent. Highlights include partnering with Timbaland on his music video drop, Sue Bird X NIKE to celebrate her final season as a professional athlete, and Bitbird the record label founded by San Holo, who fully overhauled their label’s web presence onto Tellie. We were also lucky to partner with brands who are working in lockstep with us to help you make a living doing what you love.

Our very own CEO, Kim Nortman, was invited to panel at SXSW, Future Wave, and most recently Art Basel Miami Beach, where we sponsored Zoratopia & Jadyn Violet’s Underground Violet Rave. We hosted our first Community Mixer in Brooklyn (DJ’d by the incredible Matt FX) and were blown away by the support of those who joined us. We are so excited to see what 2023 brings for this special community and can’t wait for more opportunities to meet you all in person.

Your Favorite PRODUCT moments from 2022

In 2021 we introduced templates, custom domains, mobile page designer, exclusive content and more. And in 2022, our Tellie community witnessed firsthand Tellie’s full glow up. Among the dozens of product updates, you were particularly excited for a couple major product moments:

  1. Vertical scroll on mobile. You asked for it, we listened, and we couldn’t agree more.
  2. Creator Profiles and Dashboard. This was highly requested by users from our early development. With these tools, creators are truly calling Tellie your home on the web.
  3. Drops. This year, we launched the ability to sell digital goods that can be used as keys to unlock Tellie pages containing exclusive content, products, and more. This opened doors for our creators to not only make money, but also reward their top supporters with access to exclusive content, products, and experiences. In fact, Tellie creators who paired digital sales with exclusive access Tellie pages saw a 75% increase in sell through rates on their sales.

Let's talk about the TEAM:

This year, after a successful $10M fundraise, we added some amazing talent across product, design, eng and marketing to continue building Tellie for you. We want to introduce you to a few folks we’d love for you to get to know over this coming year:

Stephanie Pereira, VP of Operations: Stephanie brings nearly two decades of experience working at the intersection of art, community, and technology on behalf of creators, including building the education program at Kickstarter and leading the New Museum’s NEW INC, the world’s first incubator for cultural entrepreneurs.

Tom Evans, Head of Growth: Tom comes to us from after serving as Head of Growth at Stir and a 12 year career as an electronic musician. You’ll see his fingerprint all over the product as we continue to grow in 2023.

Corey Klem, Head of Marketing: Corey joined the Tellie team off the heels of launching Huddles, the creator chat app that connects creators and their top fans. He brings his experience and expertise in the short form video space and creator relations.

2023…A look ahead

Without giving too much away, here is a quick peek of what is coming soon to Tellie:

We are so excited to drop Tellieport later this month.

With Tellieport, our Linktree users will no longer have to worry about how to get started, as we will auto-magically build your first Tellie page for you. Simply paste in your Linktree username, tap Tellieport, and in seconds you’ll have a customized Tellie experience for your bio. Your links will transform into fully interactive embeds, so your fans can view all your content, purchase your products, and explore your whole world without ever leaving your link-in-bio. Currently this is only for Linktree users, but we plan to support more transformations in the coming months.

This month, we will also be rolling out paid plans for Tellie Pro. With Tellie Pro, you’ll have access to a free custom domain, custom URLs for your pages, Google and Facebook Pixel analytics, audio file hosting, the ability to embed a Shopify, Eventbrite or other checkout flow right on your Tellie site, and more.

Looking further ahead, we are exploring some exciting features that will truly connect you to your community including tools like chat and comments, insights to your top fans, pay-gated pages and Tiles, and more automated site building tools keeping your Tellie up to date with your latest content drops.

So, busy 2022? We’d say so.

We are so grateful for you, our community, who jumped in and built with us, gave us amazing feedback, and made some pretty epic sites that inspired our team. Thank you for trusting Tellie with your brand. You’re the reason we get to do what we do. 

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