There are a few simple things you can do to make sure people can find your online content. Site indexers like to see human-readable content, that people search for, and content that will get them what they want on the first shot. This mostly means that setting up the basics of your ste can play a big role in ensuring that people will find you and your site.
Pro Tip: You can up your game even further by using free tools like Google Trends to identify what terms people use when searching for content like yours, and then incorporating top searches into your own website.
Before we begin, a note on image optimization that applies across each of these steps.
What is image optimization? Image optimization is about reducing the file size of your images as much as possible, without sacrificing quality, so your page load times remain low.
Some tips on optimizing your images:
- Use Adobe's free image resizing tool to reduce the file size of any image.
- When you can, use the webp format for images. This is an ultra-compressed yet high resolution image format. Google likes pages that load fast, and utilzing webp will help. You can convert your images to webp for free here.
- Use descriptive names for your images. So instead of IMG_1032.webp, use Your-Name.webp, or Album-Name.webp. Keep your descriptions short and to the point!
Share your Site
By linking to your landing pages and other online content from your social profiles, or other heavily trafficked, verifiable sources, you are boosting your sites SEO.
You should also be sure to link to your own domain or other key web properties from your site.
Create a Dedicated Landing Page
Consider creating content like a main page that you link out to from your link-in-bio, and then additional pages for new releases, film projects, projects, events and more. You can also add them to your link list or as a linked image or stand alone link. During a launch moment, you might even make a specific landing page your link-in-bio link!
Creating a landing page is an excellent way to boost your SEO as it is a way to grow your relevance as it relates to certain key words.